Selena Gomez is joining Lady Gaga and Rihanna—not in the recording studio, but in the ever-growing celebrity beauty line space. Women’s Wear Daily reports that Gomez filed paperwork with the U.S. Patent and Trademark Office to create a line of “Selena Gomez” beauty products including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.”
Gomez is the latest celebrity to join the beauty world, following Rihanna’s Fenty Beauty, Lady Gaga’s Haus Beauty, Jennifer Lopez’s line with Inglot Cosmetics, and Kylie Jenner and Kim Kardashian’s namesake brands.
This isn’t the actress and singer’s first foray into beauty, though. Back in 2011, she had fans vote on what would ultimately become Selena Gomez Eau de Parfum. “I want something that’s very romantic. I want something that is very sweet but at the same time very mature,” she told Racked at the time. The winning scent included a fruity raspberry top note, freesia in the middle, and vanilla in the base.
Gomez also has an extensive list of fashion partnerships under her belt. She launched a clothing line dream Out Loud at K-mart stores in 2010. Gomez is currently the face of Coach and collaborated with the brand on accessories and a ready-to-wear collection in 2018. She’s also currently the face of athletic brand Puma and is working with them on a line of apparel, shoes and accessories.
Gomez hasn’t commented on the new beauty line, but we’ll update this post when we know more about the launch date, products, prices, and where to shop.
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