This Benefit Cosmetics Fan Favorite Is Back and Better Than Ever
Benefit Cosmetics is the leader behind some of the beauty industry’s most iconic makeup products. There’s the Porefessional Pore Minimizing Primer ($32), the They’re Real! Lengthening Mascara ($27), the Watt’s Up! Champagne Cream Highlighter ($30), and of course, its Box o’ Powder Blush — a product remembered for its buildable pigment and cute packaging. I mean, who can forget about those adorable little boxes that never failed to stand out in one’s makeup bag? But as the popular saying goes, out with the old, in with the new, for the brand’s popular blush has gotten a complete makeover.
And with blush being one of summer’s most reached-for products (hello, instant mood lifter), Benefit’s new Wanderful World Blush collection comes at the perfect time to make an impact. The new assortment includes 12 stunning shades to flatter all skin tones and ranges between pinks, berries, bronzes, and oranges. If you were once a fan of the previous formula, the new one is likely to make you a devotee thanks to a renewed silky-soft buttery texture and light-reflecting glow.
The weightless blush ($29) is also sweat-proof, humidity-proof, and smudge-proof — all the more reason to make it a summer makeup staple. The colors are buildable and ultra blendable, with some of our favorite shades including Terra, a golden brick red, Crystah, a strawberry pink, and Butterfly, a golden orange. Each hue helps to create a gorgeous natural-looking flush that can look soft for daytime or become a bit more exaggerated for a nighttime function.
Aside from blendable texture and long wear, highlights include the use of freshwater pearl and synthetic sapphire to give a luminous (not sparkly) glow in addition to a soft-focus, airbrushed finish.
Another element to note is the new and refreshed look of the flatter, wider box, which discards the square brush and plastic cover that once came with each blush box. The revamped product now pairs perfectly with the Multitasking Retractable Cheek Blush ($32). This tapered, dome-shaped tool is made with soft, synthetic bristles that help to create an airbrushed effect and blend powders seamlessly.
Discover more of the shades of the new and improved Wanderful World Blush collection here, and get ready to want to collect them all!
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