We tried a virtual bra fitting session – here is what it was like

There are three experiences I loathe in life.

In no particular order, they are: pulling hair out of a shower drain, hearing the word ‘moist’ in general conversation and getting fitted for a bra.

The latter may be the most loathsome of them all.

For as long as I’ve had boobs, bra fittings were experiences I’d rather forget.

All they do is put me in tight spaces that are sweat-inducing. They make me look and think about my body in ways I have no desire to.

The pulling and tightening of straps. The hauling of each breast into place like they are two sacks of potatoes. The sheer distress at realising how lopsided and uneven they really are – it’s all too much.

Plus, if like me, you are of a larger chest size, they are annual excursions of doom that have to be done. Two bras are purchased to have on rotation for the year until you return and do it all over again.

But even one trip to the lingerie section is too many.

So when I heard about Pour Moi’s virtual bra fitting service I was intrigued, if not slightly over enthusiastic.

Virtual meant no stuffy fitting room and no unnecessary intrusive thoughts about my body in front of another. It gave me the option to survive the ordeal in the comfort of my bedroom.

So on an overcast June day, I sat down in front of my laptop and planned to take my top off for the camera.

And believe you me, these are words I never thought I’d write.

My fit specialist was Hannah, who made me feel at ease quickly. She explained that we would first chat about any current issues with my bras and what styles I preferred.

Then I would rid myself of my jumper so she could gauge my size and shape better.

I told her that one boob had experienced a growth spurt while the other stunted, leaving one widely disproportionate in size to the other. This meant when it came to bras, I could never find the perfect fit.

After the initial chat, I stepped off camera and came back with my current bra and chest on show. Hannah asked me to pull two fingers on the band around my back. By the gap, she could tell that my band size was much too big. While by simply viewing the front, she discovered I needed to be going up a size at least.

After putting my clothes back on, Hannah delved into the bras I should be purchasing and avoiding. Anything padded will never be my friend, while underwires are a must. Finally, she listed off some of the best Pour Moi options for my shape and said an email would be sent with links immediately after the call.

All in all, the consultation took 15 minutes. It was quick, informative, without pain sweat or tears, and left me excited about the bras that would soon be mine.

Pour Moi tells Metro.co.uk that its virtual fit service has been well received so far.

‘It has been described by customers as ‘insightful’ and ‘eye opening’ with many saying that it made them realise just how incorrect their previous bra sizing was’ the brand says.

‘The virtual service helps Pour Moi connect with their customers, as well as giving them helpful, friendly and professional advice on sizing and product.

‘The service is designed to educate customers and provide an at-home alternative to being in measured in a store – something that some women may feel uncomfortable with.’

But just why are regular bra fittings important?

Bra fitter and founder of Valiant Lingerie, Eleanor Howie, says it is the best way to ensure you are supported.

‘While there is no firm rule on how often you should have a fitting, I always recommend aiming for a fitting every 6 to 12 months. It is a good place to start,’ she tells Metro.co.uk.

‘This ensures that you’re getting the support and comfort you need because bra size can change for a number of reasons.

‘It can be a result of hormonal changes, where we are in our cycle, weight fluctuations, menopause, change in exercise regime, pregnancy, nursing or surgery such as augmentation, reduction, lumpectomy and mastectomy.’

She also maintains that a good bra influences how we look on a daily basis.

‘A well-fitting bra makes a huge difference,’ she explains.

‘Not only in terms of comfort and support but it can also improve your posture and silhouette in outerwear and help you to feel fabulous!’

Eleanor notes there are some key pointers that indicate an ill-fitting bra and a urgent bra fitting.

‘Some signs include a band riding up at the back, straps that are falling down or digging in or breast tissue that is spilling out of the cups,’ she says.

‘Meanwhile, if you find you often need to readjust your bra over the course of the day, or your bra is generally feeling uncomfortable, you need to call the experts.’

A virtual fitting with the Pour Moi experts can be booked here and is free of charge. And in my humble opinion, it’s a foolproof choice for anyone who feels uncomfortable doing it in person.

However, the aftermath can be frustrating when the bras you have ordered do not fit like you had imagined. When in a typical shop situation, there is freedom to try on without a final purchase and an expert outside the curtain to guide you.

Yet, if you are ok with buying and returning online, the issue won’t hold much weight. And in the meantime, your bra fitter is on hand to answer any other questions you may have.

So there you have it, a virtual bra fitting that turned one of my most hated activities into a semi-enjoyable one.

Now we just have to rid the world of blocked drains and purge the word ‘moist’ from the English language.

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