Boots announces major update to stores – full list of stores affected

Boots UK issue a 'thank you' message to frontline workers

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Boots is transforming itself following the pandemic and improving the beauty products and experience for customers. With a huge spike in interest in all things beauty and makeup, the British health and pharmacy chain is reinventing areas of stores to bring beauty halls to the high street. 

Boots has announced 30 new beauty halls will be opened this year. 

It comes after the brand has listened to its customers and understands that more people are shopping locally since lockdown. 

As a result, Boots is making the best of beauty even more accessible by revamping many of its beauty halls and introducing some of the world’s most sought-after brands to smaller towns and cities nationwide. 

The new halls are set to sell a large variety of products and have specially trained staff available to help customers select the right one for them.

The new and improved beauty halls will include fresh new brands including Dr Jart+, Huda Beauty, Fenty Skin, Morphe and Bite Beauty.

For those looking for advice and tips on their beauty regime, customers can also get personalised, brand-neutral beauty and skincare advice from the new Boots Beauty Specialists in-store.

With restrictions lifting in England, samples and testers are back too, meaning beauty lovers will also be able to trial and test their favourite beauty products instore, with beauty services and consultations also available. 

Sales of beauty products rose 85 percent in the three months to May 31 compared to the same period the previous year. 

Skincare with products containing trendy ingredients like niacinamide, azelaic acid and salicylic acid are also selling well.

The long term plan is for Boots to maximise the impact of its physical stores as well as improving its online shop. 

Boots UK managing director Seb James said: “As we are now out of lockdown and life is starting to look more normal, I am confident that our beautiful new beauty halls will help to drive more footfall into Boots as well as to local high streets more broadly.”

The new halls will have ‘trending zones’, ‘discovery areas’ and consultation spaces, Boots said.

So with this change will come job roles. 

Boots will be hiring more than 100 new staff to fill the beauty specialist roles in addition to 700 roles already. 

Their job will consist of giving personal beauty and skin care advice to customers for free in stores.

Empathy training will also be given to let them better understand customers’ needs.

This will also include an extra 830 Boots Macmillan Beauty Advisors support customers going through cancer treatment with free, face-to-face beauty advice.

The full list of the new Boots beauty halls

England

Epsom, Ashley Centre

Sevenoaks, High Street

Southport, Chapel Street

Hayle, West Cornwall Shopping Park

Hereford, High Street

Worthing, Montague Street

Carlisle, English Street

Salisbury, Silver Street

Burton-On-Trent, Coopers Square

Richmond, George Street

Stratford-Upon-Avon, The Maybird Centre

Romford, The Liberty

Southend-On-Sea, The Royals Shopping Centre

Rugby, Junction One Retail Park

Grantham, High Street

Grimsby, Friargate

Fareham, Whiteley Village Shopping Centre

Crewe, Grand Junction Retail Park

Sunderland, The Bridges

Isle Of Wight,Newport

Portsmouth, Commercial Road

Nottingham, Riverside Retail Park

Brentwood

Northern Ireland

Belfast, Boucher Road

Londonderry, Foyleside Shopping Centre

Republic of Ireland

Letterkenny

Athlone

Scotland

Aberdeen, Union Square Shopping Centre

East Kilbride, The Plaza

Dundee, High Street

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