Morrisons More scheme scraps point collecting system – ‘They’ve slowly stopped rewarding’

Morrisons details their community support programmes

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Morrisons shoppers won’t be able to collect points on their More cards from next week as the supermarket moves to digital-only offers through its app. The supermarket giant has also said it will stop producing physical plastic cards for its loyalty scheme.

Loyalty programmes are a popular way for Britons to make huge savings where possible.

The majority of supermarkets offer them, with points collected for spending money in store or online.

However, Morrisons is making huge changes to its scheme which sees its points system scrapped.

Under the current loyalty programme, customers get five points for every £1 spent.

5,000 points are worth a £5 voucher at the supermarket which can be redeemed on groceries.

This point system will be scrapped by Morrisons from May 10, which means the final day for customers to collect points is May 9.

Instead of collecting points each time they shop, customers will be offered digital coupons via the Morrisons More app.

The retailer has said that these rewards will be personalised and so they should be based on shopping habits.

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From May 10, shoppers can continue to use their existing card but it won’t collect any points.

Instead, customers need to download the app where they can find access to their rewards.

For those who have built up 5,000 points, there are also new rules regarding turning this into the £5 reward voucher.

Some customers choose to have their £5 voucher automatically printed in store once the 5,000 point mark is reached, but others choose to do so manually.

Shoppers who request vouchers manually have until August 9 to do so.

After this date, any points on your More account will be lost.

Under the current scheme, if you forget your Morrisons More card you can have the points added to your receipt instead.

These can then be transferred from your receipt onto your card at the customer service desk, and it allows 30 days from the transaction to add points back.

This means June 8, 2021, is the last day customers can transfer their receipt points if they stopped shopping on May 9.

On its website, Morrisons said: “With Morrisons More, we are always listening to our valued customers, taking feedback on how we can improve the experience.

“What we’ve heard is that you’d like your rewards to be immediate, including discounts and money off your next shop.

“We also learned that you want to give back to your local community and to support environmental causes by going paper and plastic free wherever possible.”

Taking to Twitter to share their thoughts, customers had mixed feelings about the loyalty scheme shake-up.

One person said: “They’ve slowly stopped rewarding us.”

Another wrote: “I keep having problems with the points anyway, they never add to my account.”

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