Netflix to Lay Off Roughly 15 Amid Marketing Strategy Pivot

Netflix is poised to let go of roughly 15 staffers from its Los Angeles office as the streaming platform shifts its marketing strategy in an effort to promote the whole streaming service, Variety has learned. The company will continue to promote individual shows as part of its greater marketing initiatives.

The layoffs represent a small percentage of the greater marketing division, according to a source, and follows the hiring last July of Jackie Lee-Joe as chief marketing officer, who hails from BBC Studio and served as its chief marketing officer.

The move whittles down what Lee-Joe believes to have been a perhaps slightly bloated marketing department, a person familiar with the situation told Variety.

Though Netflix remains dominant in the streaming arena, the company has faced, in recent months, a surge of competitors from the likes of Disney Plus and Apple TV Plus, and in the forthcoming months will see rivals bloom in the form of HBO Max and Quibi.

More to come…

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