Six early Black Friday deals worth buying as Amazon kicks off seven days of discounts

BLACK Friday is starting earlier than usual this year with some big brands launching top offers a week before the big day.

The annual day has quickly become one of the biggest shopping occasions of the year and it falls on Friday 26 November in 2021.

But you don’t have to wait another week to bag a bargain.

Plenty of brands are getting ahead of the curve and already unveiling major sales.

Online retail giant Amazon is leading the charge, kicking off seven days of discounts.

The internet retailer will drop new deals every day from today until November 29.

Shoppers can expect money off on toys, fashion, electronics, kitchen and beauty ranges to name just a few.

Amazon said customers will be able to enjoy “thousands of new deals” including up to 50% off devices such as a Fire TV Stick 4K, Kindle and Echo Show 5.

All through so-called Black Friday week, there will also be discounts on big brands including Sony, Bose, Xbox. Shark and Oral-B.

As part of the sale a Fire TV Stick 4K will be £24.99 down from its usual price of £49.99 and you can pick up a Kindle for £49.99 instead of the usual £69.99.

Any chocoholics will be pleased to pick up a massive 2kg sharing box of Cadbury Heroes for £16.50 – a discount of £4.19 – or if you’re in the market for a new mattress you snap up a EMMA Original King mattress for half price at £399.50

But the retailer will also be supporting smaller businesses. Its small business gift finder lets you shop by region so you can shop local without having to leave the house.

We’ve rounded up some of the best early Black Friday deals out there, which are available from today.

You can also keep track of all the hottest deals and discounts by checking out best Black Friday deals guide.

Debenhams – buy here

The former high street stalwart may only be online these days, but it’s still worth checking out for Black Friday deals.

Debenhams has launched an early sale on fashion and homewares, with up to 30% off.

From today, you can get up to 60% off duvets and pillows too, so you can keep cosy for less this winter.

Other deals launching today include up to 50% off board games and jigsaws, and at least 20% off make-up and skincare products.

As well as that, shoppers can get delivery for just £2 until November 21 with the code XMASPREE.

ScS – buy here

If you’re thinking of treating yourself to a new sofa, then Black Friday is as good a time as any to shop around.

Sofa retailer ScS is launching a Black Tag Event with up to 50% off its seating.

We spied the Ashton three-seater sofa reduced from £1,399 to £695, and the three-seater Oliver sofa with trendy piping deal down from £899 to just £379.

The deals run from today until November 29 and you can get an extra £25 off of quick delivery sofas too.

Charlotte Tilbury – buy here

Make-up lovers can get money off selected Charlotte Tilbury products from today.

The beauty brand is also launched some of its Black Friday discounts early.

From today you can get up to 30% off selected kits.

Included in the deal are the “Day to Date Lip Kit” and the “Magic Airbrush Complexion Kit”.

Now Broadband – buy here

If you signed up to a broadband deal in Black Friday last year, it’s likely it’s about to come to an end.

That means now is the time to shop around unless you want your bill to go up.

From today, Now Broadband is offering Super Fibre or Fab Fibre at £20 a month with free anytime calls for 12 months.

There’s no activation fee but there is a £5 postage fee to send out your router.

You can add on membership deals on to you package too, with 12 months Now Entertainment of Now Cinema for £4.99 a month instead of the usual £9.99.

Or you can get Now Sport for £19.99 a month – instead of the usual £33.99.

BT Broadband – Buy here

BT also has a raft of broadband deals and is offering new customers three months for free for Black Friday.

The Fibre Essential package gets you speeds of up to 36Mbps. On a two-year deal it will cost nothing for the first three months, and £27.99 a month after.

The Fibre 2 package gets you faster internet of up to 67Mbps.

It will cost £32.99 after the first three months and you get a £90 reward card too.

There are no setup fees or connection costs.

The telecoms firm is also offering half price TV and Sports packages under its Black Friday deals.

Amazon – Buy here

Amazon is unleashing thousands of deals in a wide range of product categories over the coming days.

But even if you've stocked up on electricals and beauty products, you can still bag a bargain.

From today, Amazon Prime members will be able to get a three month subscription to a range of streaming services for just 99p.

You can choose from BritBox, Shudder, Acorn TV, BFI Player, Sundance Now, Hallmark TV and MUBI.

Regular prices kick in after the three months is up, so be sure to cancel your subscription before them if you need to.

As with any shopping sale, it's important to check around to make sure you're getting the best price.

Remember, it's only a bargain if you needed it anyway – and don't overstretch yourself just to pick up the latest gizmo or gadget in the excitement.

Online shoppers can maximise their savings signing up to a cashback site.

Sites like are free to join and offer money back on purchases made at hundreds of retailers across all categories.


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