Stacey Solomon and Mrs Hinch become highest paid Mumfluencers
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Stacey Solomon and Mrs Hinch have amassed loyal fans from showing ordinary aspects of their lives – and the pair are making a serious amount of cash with their social posts.
The businesswomen are at the forefront of the 'mumfleuncer' movement, which sees followers seek out stars posting about everyday activities such as cleaning, crafting and the school run, rather than unattainable glamour.
While they may be shopping at Primark and Home Bargains, the best friends could afford to hit up Harrods thanks to their illustrious careers.
Stacey Solomon is the highest paid mumfleuncer according to new research, and makes an impressive £12,390 for a single Instagram post.
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Her 4.6 million followers have made her a success, with the pregnant mum of four bagging an exclusive deal with fashion brand In The Style and even writing her first book. Her debut title 'Tap To Tidy' details her joy of DIY, crafts, snacks and organisation.
While her fellow social media star Mrs Hinch, who recently admitted to being sick with nerves over son Ronnie starting nursery, isn't far behind with £11,059 for a brand to get a spot on her Instagram.
Tesco F&F snapped up the mum of two – whose real name is Sophie Hinchcliffe – for a loungewear collection, and laundry detergent Lenor brought out exclusive scent 'Rose Wonderland' in collaboration with the Essex-based star.
The women aren't the only ones capitalising on our fascination with learning about other people's mum lives.
Louise Petland, Tess Holiday, Rochelle Humes and Giovanni Fletcher all make up the rest of the top six mumfleuncers.
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Stacey will soon be adding to her brood. She currently has sons Zachary, Leighton and Rex but is pregnant with her first daughter.
Fans eager to see the new arrival recently believed the star had secretly welcomed her daughter already.
The 31 year old responded in an Instagram Story, telling followers: "I promise I haven't secretly had the baby and just casually come on here like nothing happened.
"I'll let you know when I go into labour. It's just this top. A few more weeks left hopefully."
Stacey is enjoying family time during her maternity leave from ITV show Loose Women – so much so that she even forgot to attend an important event.
Research by Baby product specialists Babythingz.
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