You can now return unwanted Bounties from Celebrations chocolate boxes
Bounty chocolate bars cause an extreme divide among Brits, from those who love the coconut bar to those who reject it at every turn.
But, it seems some people so hate the choc that they leave them in the Celebrations box every year.
And, even maker Mars admits the bar is the runt of the litter and knows many would throw the food away, reports the Mirror.
In fact, they’ve decided to allow shoppers to swap the Bounty bars in boxes of Celebrations for an alternative snack come January.
A recent survey discovered that 52% of Brits leave Bounties until last and a whopping 32% bin them.
You can swap your unwanted Bounty bars for Maltesers Teasers at select Co-op stores in major cities from January 17.
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But, before you do you should know that Mars has launched a Christmas TV ad telling a love story between a Bounty and an equally hated Brussels sprout.
The chocolate bar weeps on the couch after being ignored at a party, stood up in a restaurant and rejected on dating sites.
But, luckily, the bar is saved by a happy sprout who thinks its the best bar in the box.
Mars Wrigley's Cemre Cudal said: "It's the unlikeliest of couples. But I defy anyone not to fall in love with Bounty after this heart-breaking film.
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And if you still can't bring yourself to love a Bounty this Christmas, we'll take them back as part of our Bounty Return Scheme. Because no Bounty should be left alone in a Celebrations tub."
Mars added: "No Bountys will be sent to landfill as a result of the returns."
Co-op shops in Manchester, London and Glasgow are taking part.
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