Aldi Christmas advert 2021: Watch the full Aldi Christmas advert HERE
Aldi releases Christmas advert starring ‘Ebanana Scrooge’
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Aldi’s iconic Christmas character Kevin the Carrot is nowhere to be seen in the supermarket’s festive teaser clip released over the weekend. The supermarket has introduced shoppers to Ebanana Scrooge ahead of the release of their full advert. Express.co.uk has everything you need to know about when the full advert will be launched and how to watch it.
On Saturday, Aldi teased its Christmas ad on social media but Kevin was missing from the clip.
The loveable carrot has featured in Aldi’s last five festive campaigns.
However, in the new 20-second clip, Ebanana is the one to take centre stage.
The clip begins with Ebanana in front of a toasty fire next to a Christmas tree.
Read more: Kevin the Carrot replaced in Aldi Christmas ad shock
Ebanana is snuggled up to a mince pie patiently waiting for Santa.
“A little banana closed his eyes tight hoping to meet Santa that cold Christmas night,” the voiceover explains.
But, Ebanana is crushed when a mystery white-gloved hand takes the mince pie leaving the new animated character behind.
The new character jumps up and cries out: “Santa, wait…why didn’t he take me?”
Devastated, Ebanana becomes disenchanted with the festivities and declares: “I hate Christmas.”
Will the Kevin the Carrot appear in the new advert to help change the angry banana’s mind?
Festive fans rushed to Twitter to share their thoughts on the addition of Ebanana and Kevin’s absence.
Lydia Richardson tweeted: “Ebanana is cute, but he better not be replacing Kevin! Now, the both of them starring side by side, now that is something I could get behind…”
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Becky wrote: “I don’t know why I care as much as I do…call me sad but I am literally waiting on Kevin to make his appearance to kick off the Christmas vibes!
“The banana is a-peeling but just not as orange-inal as Kevin #whereiskevin.”
“Maybe Kevin can help #ebananascrooge find his Christmas spirit,” Sam Cooper added.
Toni shared: “Awww i love #EbananaScrooge ! When can I bring him home for Xmas @aldi????”
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Sue Foster noted: “Santa doesn’t know what he’s missing. I love bananas #ebananascrooge.”
Aldi shoppers will have to wait till Thursday, November 11 to watch the full Christmas advert.
The ad will be launched across national TV and online on this date
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