I’m A Celeb figures slump to 6.6m after ratings rocketed with Holly Willoughby
I'm A Celebrity figures have plummeted to 6.6million viewers on Wednesday.
Fans have been switching over after TV bosses have heavily edited out the drama and presenting a "happy camp" to the audience.
Viewers were down again on Wednesday when figures continued to slip down from 7.3million on Tuesday.
Ant McPartlin returned to his presenting post alongside his partner Dec Donnelly.
Last year, Holly Willoughby stepped in to fill Ant's shoes when he took a break from his TV duties following his drink-driving arrest.
The This Morning darling drew in sky-rocketing ratings as record breaking figures hit an all-time high in the series.
I'm A Celeb had got off to a good start with 13.2million tuning in for the opening show after seven days.
This initial impressive figure ITV say made it the most watched programme of 2019.
However, as time has gone on, viewers have begun to drop off and now ratings were hitting a low.
A spokesperson for I'm A Celeb said: "I'm A Celebrity is the most watched programme of the year. It is also the most watched programme for 16-34s (3.5million and 71% share) and 16-24s (1.4million and 74% share).
"On a TV set the first eight episodes are consolidating with 11.2million viewers with a 44% share. If you include viewing a non TV device it takes the total average audience up to 11.7million viewers.
"On Saturday, we got 6.6million average and 7.2million peak. Saturday's episode has already part-consolidated up to 8.5million viewers."
Amid complaints this year's "happy camp" has been boring, it's evident a lot of the drama has erupted behind the scenes of the ITV show.
Jungle moments from Cliff Parisi begging James Haskell to fix losing for him in the trial to Myles Stephenson telling Jacqueline Jossa her hubby is a cheat were dropped from the final cut of the show.
It begs the question why TV bosses have been depriving viewers from the juiciest scenes and in turn people have been turning off in their droves.
An I'm A Celebrity… Get Me Out Of Here spokesperson told The Mirror: "We show a fair and accurate representation of life in camp."
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