ITV2 boss hints Celebrity Juice could be AXED as channel ditches panel shows for box sets
ITV2 bosses have hinted that Celebrity Juice could be axed from our screens as the channel may turn its back on panel shows.
Show bosses said they want to "give more options" to younger viewers and may move away from "old-fashioned" panel shows in favour of box sets.
Speaking at the Edinburgh TV Festival, ITV2 boss Paul Mortimer explained that the channel is "not really looking for studio-based entertainment shows," including panel shows, which he said have "very old-fashioned grammar."
"They are as old as television if you think about it, we reinvent them, from Shooting Stars through to Celebrity Juice, they’re nothing like the panel show of old," Paul said.
"It’s one of those where the host greets you, you know what you’re going to get, you’re introduced to this week's panel and at the end of the episode they wave goodbye and it’s, 'see you next week'.
"That’s old grammar, that’s old language. It’s not the way to talk to younger audiences. It also makes closed episodic content like that missable."
Paul said show bosses are hoping to reel in younger views with shows that have "a hook at the end" – leaving them desperately wanting more.
He continued: "If there’s a hook at the end of a great drama and you desperately need to see episode two and you don’t want to wait, make it available and give it to audiences in the way they have come to expect things.
"Younger audiences want everything quickly, fast fashion, fast food and they want fast TV now."
Back in June, Celebrity Juice host Leigh Francis joked he might soon be looking for a "real job" after ITV2 failed to order new series of the raunchy show.
Leigh, who plays Keith Lemon told the Daily Star: "It’s not on again this year, which is sad. Will it be back again? Who knows?
"I might have to get a real job. Hopefully, we’ll be back next year. If not, it’s been a good ride and we’ve had a good time."
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