Pubs to miss out on £5 million during tonight’s huge England v Germany clash
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Pubs expect to miss out on £5 million during tonight's England v Germany game due to Covid restrictions, but it is still likely to be the busiest day for boozers this year.
Customers who head to the pub for the huge match will have to follow the rule of six – or two households – when in groups, observe social distancing and drink while seated at tables.
There is no standing allowed, meaning landlords will miss out on the tightly packed businesses they would normally enjoy for a huge Three Lions game in a major tournament.
But pubs are still expecting to flog 5.25 million pints during the Euro 2020 encounter, with around eight million being sold on Tuesday in total.
That works at almost £30 million with the average cost of a pint £3.69.
British Beer and Pub Association chief executive Emma McClarkin said: "No matter the occasion, England v Germany is always a big match.
"We hope England fans will buy more than five million pints when watching the Three Lions take on Germany during this nail biting fixture.
"While this is a welcome boost to our trade, it is over one million fewer pints sold than if the restrictions on pubs had been lifted on June 21 as per the original roadmap."
England had been due to exit lockdown fully on June 21, leaving pubs free to serve customers without restrictions for the majority of Euro 2020.
But Prime Minister Boris Johnson announced that the roadmap would be delayed by four weeks, with the new key date in the diary July 19 – eight days after the Euro 2020 final.
Ms McClarkin added: "We know many pubs haven't experienced the boost to their trade which they'd hoped for from the Euros.
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"No standing and limits on group sizes, as well as social distancing, are severely reducing the number of people who can enjoy the Euros at the pub.
"With that said, there is still no better place to watch live sport than on the telly at the pub.
"I implore Three Lions fans to support England and the pub by cheering on the Three Lions at their local!"
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