Queen toasts Dubonnet by awarding the brand a coveted Royal Warrant

Queen toasts her favourite tipple Dubonnet by awarding the brand a coveted Royal Warrant

  • The Queen, 95, may have abandoned her tipple on doctors’ advice, according to reports, but Dubonnet was actually created as a health fillip
  • She has awarded the brand a Royal Warrant, allowing bottles to carry the label ‘By appointment to HM the Queen’, along with an official crest
  • The bottles will display the ‘by appointment’ labels from next year
  • Her favourite drink is said to comprise one part gin to two parts Dubonnet – a sweet, fortified wine blended with herbs, spices and quinine – poured over two ice cubes and topped with a slice of lemon

The Queen may have given up her daily drink on health grounds, but her long association with her favourite tipple, Dubonnet, has been made official.

The Monarch has awarded the brand a coveted Royal Warrant, allowing bottles to carry the label ‘By appointment to HM the Queen’, along with an official crest.

Confirming the honour, Simon de Beauregard, a director of parent company Pernod Ricard, told The Mail on Sunday: ‘We are delighted Her Majesty enjoys our beautiful brand and humbled to have received a Royal Warrant.’

The bottles will display the ‘by appointment’ labels from next year.

The Queen’s favourite drink is said to comprise one part gin to two parts Dubonnet – a sweet, fortified wine blended with herbs, spices and quinine – poured over two ice cubes and topped with a slice of lemon.

The Queen may have given up her daily drink on health grounds, but her long association with her favourite tipple, Dubonnet, has been made official. The Monarch has awarded the brand a coveted Royal Warrant, allowing bottles to carry the label ‘By appointment to HM the Queen’, along with an official crest. She is pictured with wine, but is said to prefer gin and Dubonnet

She is thought to have inherited her taste for the drink from the Queen Mother, who was so partial to it that she once wrote to an aide before an engagement: ‘I think I will take two small bottles of Dubonnet and gin with me this morning, in case it is needed.’

At its peak in the 1960s and 1970s, 20 million bottles of Dubonnet were sold worldwide each year, thanks to the less-than-regal advertising slogan ‘Do ‘ave a Dubonnet’. 

It fell out of fashion with the public, but has been staging a comeback.

Some 500,000 bottles of Dubonnet were sold globally last year, up from 350,000 during the previous 12 months. 

‘The growth is partly due to lockdown, but we believe it is more to do with consumers looking for a lower-alcohol drink,’ said Mr de Beauregard.

‘It is 14 per cent [alcohol by volume] compared to about 40 per cent in gin and vodka, and it has also become fashionable with the young to use in Negroni cocktails.’


The Queen is seen during a COP26 video message recorded last Friday and played in Glasgow on Monday this week. The Dubonnet bottles will display the ‘by appointment’ labels from next year

Britain is the biggest market, but it also sells well in Canada, Australia, France and, more surprisingly, Colombia.

The 95-year-old Queen may have abandoned her tipple on doctors’ advice, according to reports, but Dubonnet was actually created as a health fillip. 

Parisian chemist Joseph Dubonnet started selling the drink in 1846 in response to a competition run by the French government to find a way of persuading French Foreign Legionnaires in North Africa to drink quinine to combat malaria.

In 2009, the Queen’s request for a gin and Dubonnet during a visit to Lord’s caused a kerfuffle, as the cricket ground’s bars did not stock it. 

A butler was dispatched to a local supermarket to buy a bottle – but since spectators are banned from bringing spirits into the ground, he was not allowed back in… until the chief executive intervened.

How to concoct a right royal gin and Dubonnet

The Queen’s Tipple: One part gin, two parts Dubonnet. Stir, pour over two ice cubes in glass and add a slice of lemon.

The Queen’s Tipple: One part gin, two parts Dubonnet. Stir, pour over two ice cubes in glass and add a slice of lemon.

Negroni with Dubonnet: One part Dubonnet, one part gin, one part Campari. Stir, pour over two ice cubes and add slice of orange.

Dubonnet on Ice: Pour Dubonnet over ice cubes and add orange zest (peel).

Dubonnet and Soda: Pour half Dubonnet and half club soda or sparkling water over ice cubes and add orange zest.

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