Ride The Rockies Bicycle Tour sold to a subsidiary of Gannett USA Today.
The internationally-popular Ride The Rockies Bicycle Tour, founded by The Denver Post in 1986, has been sold to a subsidiary of Gannett USA Today.
Ventures Endurance Events acquired the cycling tour from the Denver Post Community Foundation, according to a Gannett Ventures Endurance news release.
“Ride The Rockies has a strong tradition as one of the country’s premier cycling events,” said Brad Scudder, senior vice president of development, USA Today Network Ventures. “We look forward to building on the legacy of this great event while continuing to support its host communities.”
Ventures Endurance Events’ has a growing portfolio of cycling events, including the Register’s Annual Great Bicycle Ride Across Iowa — the largest multi-day bicycle ride in the world, according to the release.
Ride The Rockies annually hosts more than 2,000 bicyclists from across the country, and around the world, who pedal 60 to 80 miles daily for six days, supporting nonprofit agencies that help Coloradans in the communities, towns and cities hosting RTR cycling events. The 2021 RTR tour, covered 418 miles over six days in southern Colorado with 28,484-feet gained in elevation. Over the years, nearly 50 Colorado locales have benefited from the fund raising ride.
“We have had the honor of producing this great event for over 35 years and are now looking forward to its new chapter under the accomplished leadership and expertise of the Venture Endurance Events team,” said Tracy Ulmer, president and CEO, The Denver Post Community Foundation.
A purchase price for RTR was not disclosed.
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