Top things Brits miss about their childhood from never paying bills to sweets
Researchers have found the top 40 things we miss most about being a child.
Never paying bills, having all your meals cooked for you and traditions such as Easter egg hunts come top in the study.
Of the 2,000 Brits quizzed 61% admitted they have lost their sense of fun and playfulness as they got older.
School holidays, spending time with family and jumping in puddles also feature in the list.
Adults also felt they had become less carefree (52%), generous (12%) and caring (12%) than they were as a child.
But 22% of those questioned would share their favourite childhood love with their own children so they can experience them again.
A spokesman from Cadbury, which commissioned the study to mark the launch of the Cadbury Worldwide Hide this Easter, said: “It’s a shame to see how adults, as they get older, lose their sense of fun and connections to seasonal rituals which we should be able to do at any age.
“Now, more than ever, the little meaningful moments can really bring us happiness – playing outdoor games with others, reviving fun seasonal rituals such as hiding Easter Eggs for loved ones, dressing up in fancy dress and seeing every day as an adventure.”
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Cadburys’ spokesman added: “With Easter just around the corner, we want adults to reignite their connection to the intrinsically generous rituals they loved in childhood and show loved ones just how much they care.
“From hiding and finding eggs to baking chocolatey treats, it’s a time of the year when people of all ages can have some fun and be generous.
“With Easter rituals being lost over time, a gesture of an Easter egg is the perfect way to reconnect and show that special someone just how much you care.”
The Cadbury Worldwide Hide is a virtual platform where people can hide an Easter egg anywhere in the world for loved ones.
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Top 40 things British adults miss about their childhood:
- School holidays
- Not having any worries about life
- Not having to pay bills
- Spending all day playing
- Not having to work
- The freedom
- The excitement when waking up on your birthday
- Playing in the park, such as on the swings
- Having someone else cook your meals
- Seeing friends everyday
- Opening presents
- Taking each day as it comes
- Finding joy in the little things
- Getting pocket money
- Not planning ahead
- Laughing at anything and everything
- Kid's TV shows
- Spending time with your family
- Being bought sweets and chocolate
- Seeing everyday as an adventure
- Believing in the Easter bunny, tooth fairy, Santa etc
- Rolling down grassy hills
- Easter Eggs (e.g. hiding, finding, eating them)
- Playing hide and seek
- Eating whatever you liked
- Not having social media
- Jumping in puddles
- Not comparing yourself to others
- Getting away with anything because you were 'young'
- Going to adventure parks
- Not having a mobile phone
- Not feeling judged by others
- Sleeping whenever you felt like it
- Feeding bread to ducks
- Getting freebies in magazines
- Getting party bags
- Being read to
- Doing arts and crafts
- Going on bouncy castles
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